Findora
A smartphone app aims at creating a platform which helps users to exchange professional skills online.
Role: UI/UX Designer
Background
Technology has changed the way people exchange information and knowledge, resulting in varied learning ways and generating new businesses. Between 2010 and 2017, large amount of Canadians choose to be self-employed and self-learning. People have a strong wish to recharge themselves with new skills after work or normal school time. This trend is still growing but the platform is limited.
Challenge: where to find an ideal coach or tutor?
Have you ever experienced a moment that you want to find a piano teacher, but have no idea how to get in touch with a right person? Or you are looking for students who want to learn Spanish but have to post ads everywhere. You are not alone.
According to my users interview, 70% of them use Kijiji as the major way of finding a coach or tutor. There are 20% of interviewees who find a professional tutor through friends’ recommendation. So I researched the design of Kijiji and figured out 3 major problems a user may encounter.
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Problem 1 : Cluttered with all kinds of ads and lack of category specification
User Experience: Unconfident and frustrated of using it -
Problem 2 : Lessons or tutors are lack of detailed information and verification
User Experience: Lack of trust in this platform -
Problem 3 : The booking or appointment is made by verbal agreements
User Experience: Worried about the booking progress and results
User research
After users interviewees of their needs, behaviours and pain points, I categorized them as two personas: coach and client. They revealed major goals of users and their biggest concerns by which I uncovered the primary vision of my next app design. Here are some major goals of users:
Client
- To find right coaches more accurately
- To manage their courses and time
- To contact their coaches easily
- To post wanted ads
Coach
- To find more clients efficiently
- To manage their coaching at ease
- To manage their contacts appropriately
- To post offering ads
Here are the major concerns of users:
Client
- Qualifications of coaches
- Prices of courses
- Availability of coaches
Coach
- Flexibility
- Accessibility to clients
- Credibility of clients
Scenario mapping
Client & Coach personas
Information architecture
After the scenario mapping, I got a clear idea of what the framework is going to be like. So I continued building the information architecture of this app.
I implemented a bilateral system that serves for both coaches and clients. A client could search a coach by categories, availability, prices and so on so as to locate the ideal instructor for themselves. Similarly, a coach could send their business card to the clients who posted ads online and manage their tasks in an effortless way.
Sketches
Prototypes
Tools: Sketch, Photoshop and Principle.
Registration & login process
Client Mode
After users choose “I’m a client”, they would enter the client system, where they could sign up as a client user with their name, email, password, phone number and city information.
If they already have an account, they would login directly by their email account and password, or connect with their social media account.
Tabs
Client Mode
Home tab introduces all the categories a client can get access to in this APP, which are sports, driving, music, art, language and life.
Users could search specific coach by their names under the “search” button.
Schedule tab shows a user their courses everyday and they could manage their courses by clicking into a certain day.
Under the Add tab, a client user could add a new advertisement or review for a specific coach.
Under the Add tab, a client user could add a new advertisement or review for a specific coach.
Under “Client” tab, a user could deal with all the changes and management relating to themselves, including changing profile, viewing my course, order, history, bookmarks etc. Logout is set under this tab as well.
Scenario: Book a coach
Client Mode
Sheryl’s driver’s license expired days ago. Today She will use Findora to book a driving coach for herself.
She launches Findora, adds some filters and browses a coach’s information. She feels that Tommy might be a good choice so she checks his availability and books a 2-hour in Person course.
Scenario: change time & rate your coach
Client Mode
Sheryl changed her course time under “My Schedule”.
When the class is over, she received a notification and rated his coach
Signup Process
Coach Mode
After users choose “I’m a coach”, they would enter the coach system, where they can sign up as a coach with their name, email, password, phone number and city information.
As a coach, they would be required to finish a 5-step verification process so as to generate a personal business card, which could be seen by their clients while searching their coaches .
Accept course request and read messages
Coach Mode
After Sheryl sent her course request message, Tommy received a notification immediately. He clicked into the message and accepted the course.
Prototype with Principle
Final design
Thanks for reading ! 😊
Made with 
in Toronto I ⏰ 2017 – 2020